Beginning guide to search engine optimization (SEO) for businesses – Part 2

Part 2 – SEO optimization for beginners, understanding site traffic is key to doing good seo optimization.

Beginning guide to search engine optimization (SEO) for businesses – Part 1

Depending on how big Meriplace is, you can be up with the toughest competition for the above keywords. Also keep in mind that Google will be plastering it’s pages with all the paid advertisers on the search results page. This is because driving traffic to hotels is exceptionally competitive and hoteliers will pay big bucks to get relevant traffic. This also explains the big ads they have on TV for many sites that refer traffic to hotels. No doubt, you will also be facing stiff competition from the hotels and hotel distribution channels that are also conducting seo optimization.

Your next point of call, should be Google Adwords keyword tool. Here Google provides a very useful tool for evaluating the search traffic volume by month on keywords of interest. In addition, Google will also provide you with variations of those keywords and give you ideas of ‘long tail keywords’. Long tail keywords are essentially what the words imply which is a longer set of keywords that users type to find what they are looking for. For example in the above example, users may even want to find a hotel on Lord Avenue Drive since their venue is nearby. Don’t let your competition snatch those keywords from you, make sure you optimize those keywords on your home page. Luckily most sites will include the address so you may not have to do anything on the site. However, there are caveats to this, users for example, maybe typing something like ‘Hotels in Meriplace CA near Clove Drive’. This is because users venue is likely to be on Clove Drive and they are simply looking for hotels close to that location. You can see how the variations can build up to give you keywords that you have not previously thought of.

In due time, you will be able to get a good handle on keywords but the SEO doesn’t stop there. You probably heard the phrase ‘content is king’ on the internet. It is very important that you continue to have quality content on your website. Search engines love good quality content that provides valuable information to their end users that they refer your site to. If a user they send over does not stay for any length of time, your site will likely to get buried for those keywords. This is the basis of how Google is able to provide a relevant search engine that is much loved throughout the world. It usually gets it right on many of the topics of interest for the end user.

SEO for search results – optimization

This brings us to the next question – Make your site as sticky as possible. In the SEO world they call this user experience and engagement with the content. If your site is clunky and users need to go through many clicks to get the info that they searched for in Google and after they land on their site, you could be in trouble. Make sure that the keywords that drive traffic to your site have relevancy for that user when they land on your page. Remember too, that users do not necessarily land on the home page, they could be landing on your contacts page or about us page.

There are obviously many other factors that affect SEO such as social backlinks, blogs, comments, backlinks and more but there are plenty of resources around the internet to help you with this. Hopefully, you have found some value on this post and would appreciate any feedback.

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