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Case Study #1: China Station Restaurant
China Station came to us looking for a way to reduce the time and effort they were placing in taking increasing orders by telephone. With this in mind, we came up with a design for an automated online ordering system.
From a customer's point of view:
Customers are able to go to the China Station website, http://www.chowmeintogo.com, place an order online through the simple shopping cart, include delivery information, submit payment, and have orders delivered right to their door. This has alleviated the need for taking phone orders, which usually results in errors and has allowed China Station to concentrate on their core activity, which is making the order to the customers satisfaction. See the whole process visually.
From the restaurant's point of view:
After the order is placed by the customer, the credit card systems accepts payment and faxes China Station full details of the order from the semibase server. This happens relatively quickly so there is no delay in the making and delivery of the order. All transactions and orders are accessible through an administrative section provided to the restaurant owner. This allows China Station to check up on recent transactions, run reports, send emails etc. See the whole process visually.
Benefits:
- Minimal cost in setting up an ordering system
- Reduced labor costs of taking telephone calls
- No errors as a result of taking orders over the telephone
- Increased customer loyalty
- Increased branding/awareness
- Increased efficiency
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